Social media marketing can be one of the best ways to find new customers and build relationships. Social media is new, so the sooner you make your own presence, the larger it will become. Here are some smart ways to take social media and use it for your benefit before your competitors do.
Make sure that the top of all your blog postings have a share button for Facebook. This enables visitors who read your content to immediately share it with their friends who might be interested. Ergo, the blog is suddenly available to a lot more viewers than facebook live video previously, and this could then lead to a business boom.
Let all of your existing customers know if you are going to start being active in network marketing recruiting social media. Encourage them to join your page, as the social media venues will likely let all of their friends and associates in their network know that they have joined your pages. This equates to a lot of visibility for you, without costing your anything. It's also great in that advertising through your consumer base is basically a quality referral.
Add a Facebook "like box" where visitors can easily see and click it. This button makes it easy for readers to "like" your content on Facebook. When you have this box on your blog, it makes it easy for your visitors to show their appreciation without being distracted from your page. Doing it this way helps your exposure and keeps people on your page longer.
Your social media site needs to have fresh content posted on a regular basis. Social network users have become used to regular updates, and a lack of updates could drive your customers away. Make sure your social networking sites are updated a few times each week.
Put social media and RSS buttons in opportune places. Make sure this appears on your website, blog, emails and signature when you leave comments. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.
Syndication of content is built into Facebook through feeds, making it easy for followers to share your posts. Anytime someone comments on your site, it will give you free advertising to hundreds of people. Encourage people to participate and engage with each other.
Try playing games on Facebook. You could easily create your own game related to your products or industry. Some of these Facebook games featuring well-known brands have even gone viral. If you can afford it, have a professional design a game for you, and share it on Facebook.
Add new postings to Twitter whenever you can so that new material does not go unnoticed. Post short content through Twitter often. Using short posts, you can create more updates from a single event.
Social media marketing has much in common with traditional marketing, but people still are not using it as best they can. If you don't use cutting-edge techniques like those discussed above, your competitors will leave you in the dust.